Mobile gaming in the UK is being fuelled by the Atari generation, while live sporting events are key in boosting mobile TV uptake, according to Orange 's first Digital Media Index quarterly report.

The Orange Digital Media Index Spring 2007 report is the first time a UK network operator has given a detailed insight into how its multimedia services are being used. Orange reveals its top downloaded games, music, videos and mobile TV usage patterns. It also makes an analysis of who is using its multimedia services and when.

The average age of Orange's mobile game downloader is 30. This is reflected in the top 3 most popular games: Sonic the Hedgehog, Worms 2006 and Space Invaders. Men are slightly more likely than women to download, but the stats are fairly even. Some 668,132 games were downloaded in the first 3 months of 2007

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